Buyer Development
What to Send a Rug Manufacturer in Your First Enquiry
Five details to put in your first email to a handmade rug maker, and why price can wait until there is a sample on the table. With a checklist you can copy.
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Blog · Field Notes · Lessons
I write practical notes from rugs, exports, buyer development, ERP systems, money, books, and founder discipline — lessons from mistakes, working ideas, and reminders worth keeping.
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Buyer Development
Five details to put in your first email to a handmade rug maker, and why price can wait until there is a sample on the table. With a checklist you can copy.
Read Note
Published writing

How carpet design has evolved from Persian and Mughal patterns to minimalist, bold and eco-friendly rugs, with notes on Pequra’s kids’ carpet collection.
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How the handicrafts, carpet and rug industry is weathering change — the challenges, the resilience, and where the craft goes next.
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As I promised in my previous article about "The Changing Landscape of Global Currency" we will discuss opportunities in the current scenario, so here it is...
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For decades, the US dollar has been the world's leading reserve currency, dominating international trade and finance. However, recent developments have raised questions about the dollar's position…
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Handmade carpets are a beautiful and unique addition to any home. They are often made using traditional techniques and patterns and can last many years with proper care. Here are some of the…
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Modern design refers to an era that has passed, while contemporary design is all about the now and the future.
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There are different types of carpets to choose from when you are shopping for a new floor covering. It also depends on which area you are choosing a carpet, It's for indoor or outdoor or for the…
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I would rather not set out to avoid the real issue while giving the fundamental subtleties. In this way, here’s the response; mats that are modified in light of your necessities and thoughts.…
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A business strategy is basically a documented plan mentioning how a company is setting out to reach to its business goals. Therefore, these strategies include different types of main principles,…
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When we all think of our dream home we imagine it to be something that would match our style. Some like it modern and contemporary while some like it as vintage and simple. A lot of times our…
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In the past and even today, carpet is very popular with homeowners all across the World. Carpet is the most practical, fashionable, and versatile choice of flooring out there, as it also accounts…
Read NoteThe shelves
Finding, approaching, and building serious buyers.
Trade, currency, documentation, shipments, and buyer trust.
Discipline, decisions, pressure, and growth.
Choosing, styling and caring for rugs and carpets at home.
Materials, quality, craft, history and how the trade really works.
What I write for
I write to document what experience is teaching me — so I can think more clearly, avoid repeating mistakes, and share practical lessons with people building real businesses.
These are not polished theories. They are working notes from real life, real business, and real decisions.